There isn’t many products that have undergone such a big change as the wristwatch. Once upon a time the watch was an instrument to help sailors navigate the world, now watches are seen as a fashion statement to a wearable communications device.
And even today, the big fashion brands look on in dismay as Apple and Google make inroads into the already saturated market. Even with all this change, two entrepreneurial brothers with a creative slant, took the humblle wristwatch and dared to launch a wood watch brand.
Tsar (meaning Emperor in Russian) is a lifestyle wooden watch company based in Indore and Mumbai.